The truck slammed into multiple vehicles on Kloof Nek Road in Cape Town
Main Picture: Michele Macfarlane and her brother Ian at his son’s wedding.
“Thankfully, to date, there have been no fatalities.”
These words repeat themselves in my brain as I stand next to my brother Ian, in a coma in ICU, looking at what “no fatalities” looks like. There is nothing thankful about it.
The words are those of ward councillor Francine Higham, printed in the Cape Times. The article quotes Higham’s response to the incident on September 26 when an out-of-control cement truck smashed into 17 vehicles before coming to a stop.
My brother was in one of those vehicles.
When I found that Higham’s words had been shared by other mainstream media and social media platforms, I was shocked. All the elements of a media mitigation campaign were there:
- Authentic sympathy for the victims. Higham starts with a brief acknowledgment of how awful the event is: “Of course, the trauma, the cost and the damage to property can’t be ignored”.
- Reassurance that action is being taken. Higham listed what lengths the city has gone to and still plans to do to ensure safety on Kloof Nek Road: “As the ward councillor for the area I have engaged extensively with the city’s urban mobility department to implement measures to reduce speed and improve safety on Kloof Nek Road”.
- Shifting responsibility. Higham wraps up: “The responsibility is on the owner or operator of that vehicle to ensure it is safe to be on the road and that the vehicle and the driver can handle the conditions of a road”; and
- Diminishing magnitude. This is done by revealing minimum details of the accident and reducing it to a few facts and numbers: “Six people were reportedly injured, while 15 vehicles and two houses were damaged in the incident. Two people were seriously injured and four sustained moderate injuries. Thankfully, no fatalities.”
I didn’t feel reassured and I felt frustrated by the dismissive nature of the “no fatalities” comment. I decided to do some digging.
I discovered that on the day of the incident footage of the crash had gone viral. A Google of “cement truck on Kloof” will take you to the truck barrelling down the steep incline of Kloof Nek Road at unimaginable speed, smashing into the red car my brother was in, its trajectory powering through several more vehicles, before hitting a wall.
It’s beyond brutal and any viewing should come with a warning — and by now the clip has been shared to every social media platform. Go here to view video clips

Reading through comments, I discovered similar accidents have been happening for a long time, with the public calling for action “before more people get killed and injured”.
Earlier crashes were reported from 30 years ago. The most widely reported article online was a crash involving former Miss South Africa Cindy Nell-Roberts when an out of control 24-wheel truck plunged down busy Kloof Nek Road in 2023, smashing into cars before overturning next to a block of flats.
When the crash involving my brother took place a week ago, our closest family and I decided not to post anything on social media as we were reeling from shock and trying to process this devastating tragedy. However, after a discussion, we have decided we want to add a personal side to what is out there. To highlight that the crash isn’t just a number or a viral video or content for jokes. That the impact on the victims and their families has been catastrophic.
We appeal to local government bodies and those who can make a difference to implement the changes that have been promised for decades and that are crucially needed to save lives.
These accidents affect the lives of the victims, their families and friends, onlookers and the first responders in life-changing ways


Kloof Nek Road has been a site of destruction, a road with a tragic history of accidents, for decades. Calls for action have been ignored or met with half-hearted measures. Meanwhile, lives continue to hang in the balance. Let’s ensure that stories like hers don’t get lost in a fog of media spin and bureaucratic jargon. If we stay silent, if we allow words like “no fatalities” to pass. Amplify these voices. This should matter to everybody who loves somebody.